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All about WooCommerce

March 8, 2024

WooCommerce is a flexible, open-source ecommerce plugin designed for WordPress.

WooCommerce allows users to turn their WordPress sites into fully functional online stores. Launched in 2011, WooCommerce has become one of the most popular WordPress ecommerce solutions worldwide due to its seamless integration with WordPress, the ease with which it can be customised, and its extensive range of features.

WooCommerce is particularly favoured by small to medium-sized businesses due to its low barrier to entry, flexibility, and the fact it is built on WordPress, which powers a significant portion of the internet. This makes it a powerful and accessible solution for businesses looking to sell online.

Product Management
Users can sell physical, digital, or even downloadable products, along with setting up product variations, managing stock levels, and more.
Order Management
WooCommerce provides tools for handling customer orders, from payment to shipping, and allows for the management of customer accounts.
Payment Gateways
It supports a multitude of payment options including credit cards, PayPal, bank transfers, and cash on delivery. Additional payment gateways can also be added through extensions.
Shipping Options
Users can set various shipping rates and methods, including flat rates and location-based shipping.
Tax Settings
It offers the ability to configure tax settings based on business location, customer location, and product types.
Coupons & Discounts
WooCommerce enables the creation of discount codes, coupons, and promotional offers.
Analytics & Reporting
The platform provides analytics tools that offer insights into sales, customer statistics, and inventory to help with business decision-making.
Extensions & Themes
There is a wide range of WooCommerce-specific themes and extensions available, allowing users to extend the functionality of their ecommerce site and customise its appearance.

Transparent pricing helping you deliver websites / marketing campaigns at prices you can afford.

A one-off fee across the board. For all WordPress website developments or supportive tasks taken on, Publicity Matters charges £49.95 per hour (ex. VAT).

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