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Choosing the right domain? Which one should I go for?

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What is a Top-Level Domains (TLDs)?

A top-level domain (TLD) is the highest level in the hierarchical domain name system (DNS) of the internet. It appears at the end of a web address, such as “.com,” “.org,” “.net,” or country-specific ones like “.uk” for the United Kingdom. TLDs serve to categorize and organize websites on the internet.

Generic TLDs (gTLDs)

These are the most common and include familiar extensions like .com, .org, .net, and .info. They are versatile and can be used for various types of websites.

New gTLDs

In recent years, many new gTLDs have been introduced, offering more specific and niche options. Examples include .blog, .app, .tech, .guru, and .store. These can be used creatively to reflect the nature of your website.

Country Code TLDs (ccTLDs)

These are specific to particular countries or territories, such as .uk for the United Kingdom, .ca for Canada, and .jp for Japan. They are often used by businesses targeting a specific geographic audience.
Steve Silk, CEO, Gloucestershire Cricket Foundation

The game of cricket is alien to most people so I was delighted to find Publicity Matters were not in the category .

Their expertise across all marketing platforms is impressive and especially in the sporting arena. They don’t only get it, they nail it every time!

Steve Silk, CEO

The game of cricket is alien to most people so I was delighted to find Publicity Matters were not in the category.

Their expertise across all marketing platforms is impressive and especially in the sporting arena. They don’t only get it, they nail it every time!

Paula Matthews, Group Marketing Manager, ITEC

Appointing a new agency can be a bit like dating online - sounds good but is it all spin?

The team at Publicity Matters were certainly worth hooking up with though. Rebranding the ITEC Group, it soon became clear this date was going to be a long-term marriage. Fantastic working with the team, long may it continue.

Paula Matthews, Group Marketing Manager

Appointing a new agency can be a bit like dating online - sounds good but is it all spin?

The team at Publicity Matters were certainly worth hooking up with though. Rebranding the ITEC Group, it soon became clear this date was going to be a long-term marriage. Fantastic working with the team, long may it continue.

Paula Matthews, Group Marketing Manager
Emma Sicolo, Deputy Manager, Titcombe Bespoke Jewellery

The level of service was superb, with plans, timelines and expected results communicated along the way. The work provided achieved good brand exposure in a short space of time, and the team were always looking at how to better this moving forward. I would have no hesitation working with Publicity Matters again.

Emma Sicolo, Deputy Manager

The level of service was superb, with plans, timelines and expected results communicated along the way. The work provided achieved good brand exposure in a short space of time, and the team were always looking at how to better this moving forward. I would have no hesitation working with Publicity Matters again.

Emma Sicolo, Deputy Manager
Alan Gear, UK Sports Retail KAM THULE

Publicity Matters and Thule Group have had a long-standing relationship spanning over a large number of communication areas.

Rob and his team has played a large role in the UK in the journey which broadened the Thule brand to become clearly associated with the sports and outdoor industry and to significantly broaden the product portfolio. It has been a pleasure to work with the agency to create attention and visibility for our brand and our values.

Alan Gear

Publicity Matters and Thule Group have had a long-standing relationship spanning over a large number of communication areas.

Rob and his team has played a large role in the UK in the journey which broadened the Thule brand to become clearly associated with the sports and outdoor industry and to significantly broaden the product portfolio. It has been a pleasure to work with the agency to create attention and visibility for our brand and our values.

Alan Gear

Consider the following factors when choosing a domain name:

Relevance

Your domain should reflect your brand, business, or website’s purpose. It should be easy to remember and relevant to your content or offerings.

Keywords

Including relevant keywords in your domain can help with SEO (Search Engine Optimisation) and make it more descriptive. However, don’t overstuff your domain with keywords; it should still sound natural.

Avoid Hyphens & Numbers

Hyphens and numbers can be confusing and harder to remember. It’s best to use letters only.

Availability

Once you’ve brainstormed domain ideas, use domain registrar websites to check if your desired domain name is available. If it’s taken, consider variations or different TLDs.

Future

Consider your long-term goals. Will your website expand to cover more topics or services? Choosing a domain name allows for growth is a good strategy.

Length

Shorter domain names are generally easier to remember and type. Avoid overly long domain names, as they can be cumbersome and prone to typos.

Brandable

A brandable domain is unique and easy to pronounce. It should stand out and be memorable to your audience.

Trademark

Ensure your chosen domain doesn’t infringe on any trademarks. You can perform a trademark search to check for potential conflicts.

Audience

Think about your target audience and what they might expect in a domain name. If you’re targeting a specific country, a ccTLD might be appropriate. For a global audience, gTLDs like .com are commonly used.
Dots

Why choose Publicity Matters. Bring expertise, creativity, and a strategic approach.

We create visually appealing and effective designs aligning with your brand, target audience, and business goals. We offer a dedicated team, industry insights, and a collaborative process to deliver high-quality, impactful designs can set your brand apart.

support@publicitymatters.com

Drop over a quick email with any help or support query you might have. We always aim to reply within 24hrs.

0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.

07495 452072

If you’re pushed for time send a quick text message over.
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