Which landing pages do I need? Plan your road map to success.

Q: How do you build a website and what systems do you work with?

We love WordPress . Let’s just get that out there. Normally with most projects we will assess and consult with you on the best framework that we think will offer you the most benefits. The next step will be to provide you with a working demonstration including placeholder information as a proof of concept. Once we are all happy with the design concept then the next step is recreating your website in functional form. Normally we look at a 4-week turnaround providing we have all the information we need.

Working together, helping you develop and grow your business.

Contact

As a new business, it's essential to create landing pages catering to your specific goals and target audience.

While the most attention in search depends on your industry and competition, here are some types of landing pages which are generally valuable for new businesses:



Homepage

Your homepage is often the first point of contact for visitors. It should provide a clear overview of your business, its offerings, and a compelling call to action (CTA) directs visitors to other relevant pages.



About

The about us page helps build trust and credibility. Share your brand story, mission, team information, and any unique selling points which differentiate your business.



Blog

If you plan to publish content regularly, your blog can be a valuable landing page. It can attract organic traffic through search engines and position your business as an industry authority.



Reviews

Showcase customer testimonials and reviews on dedicated landing pages. Positive feedback builds trust and encourages potential customers to take action.



Resource Center

Offer valuable resources like eBooks, whitepapers, webinars, or guides. Use landing pages to promote and capture leads in exchange for these resources.



Product or Service Page

Create dedicated landing pages for each of your main products or services. These pages should provide detailed information, benefits, pricing (if applicable), and persuasive content to convert visitors into customers.



Contact

The contact us page should make it easy for visitors to get in touch. Include a contact form, email address, phone number, physical address (if applicable), and a map.



FAQs

Frequently Asked Questions (FAQ) pages help answer common queries and reduce customer support inquiries. Include questions relevant to your products, services, and industry.



Special Offers or Promotions

If you have special deals, discounts, or promotions, create landing pages dedicated to each offer. These can be effective in driving sales.



Newsletter Signup

Encourage visitors to subscribe to your newsletter for updates, promotions, and valuable content. A well-designed signup landing page can help grow your email list.

Fixed

Monthly

Multi Pro WordPress Website.

Monthly hosting from £14.95 ex. VAT

£1,995/fixed

For established businesses looking to enhance their digital presence, our professional Multi Pro WordPress Website is the perfect solution. A multi-page website packed with additional marketing features helping promote your brand to the forefront of today’s competition.
Includes, up to 10 custom built fully branded landing pages.
Built using WordPress. Easy to maintain update and content. Of course, we can help you if you need our help.
Build extra trust with testimonials, customer case studies and reviews.
Capture key visitor information with a slick, intuitive contact form.
Struggling to put pen to paper? Don't worry we will write all the content for you.

Contact

Multi Pro WordPress Website.

Monthly hosting from £14.95 ex. VAT

£199/monthly

For established businesses looking to enhance their digital presence our professional Multi Pro WordPress Website is the perfect solution. A multi-page website packed with additional marketing features helping promote your brand to the forefront of today’s competition.
Includes, up to 10 custom built fully branded landing pages.
Built using WordPress. Easy to maintain update and content. Of course, we can help you if you need our help.
Build extra trust with testimonials, customer case studies and reviews.
Capture key visitor information with a slick, intuitive contact form.
Struggling to put pen to paper? Don't worry we will write all the content for you.
12 instalments of £199.

Contact

Don't forget the SEO!

Regarding search engine attention, good SEO (Search Engine Optimisation) is critical for attracting organic traffic. Focus on optimizing your content, meta tags, and page structure for relevant keywords and phrases. High-quality, informative, and engaging content is more likely to rank well in search results.

Keep in mind the success of your landing pages depends on various factors, including the competitiveness of your industry, the quality of your content, and the effectiveness of your marketing strategies. Regularly monitor your landing page performance using web analytics tools to make improvements over time.

Support.

Save 20% off with a monthly support plan

£39.95/monthly

Monthly support plans helping you achieve your marketing goals each month. Save 20% off our normal hourly rate of £49.95 (ex. VAT).
Starting from just a few hours we are on hand to help with any digital marketing service and also design and print marketing tasks, saving you or your business both time and money.
We cover a range of services: WordPress website design, PR content writing and social media, design and print marketing and many more digital marketing services.



Support

Drop over a quick email at support@publicitymatters.com with any help or support query you might have. We always aim to reply within 24hrs.



0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.



07495 452072

If you’re pushed for time send a quick text message over.

Are you able to help provide graphic design / stock photography and imagery?

Yes. Both services are available. We have both in-house design support but also we can source imagery should this be required.

Can I have help writing my own website content?

Yes. We love developing exciting, rich media-based engaging content.

How do you build a website and what systems do you work with?

We love WordPress. Let’s just get that out there. Normally with most projects we will assess and consult with you on the best framework that we think will offer you the most benefits. The next step will be to provide you with a working demonstration including placeholder information as a proof of concept.

Once we are all happy with the design concept then the next step is recreating your website in functional form. Normally we look at a 4-week turnaround providing we have all the information we need.

How long does it take to build a website?

This all depends on the brief or the type of website we are developing. However, as a rule of thumb we aim to turn around a project in under 4 weeks start to finish. This is providing we have received all the information needed from you before we start.

I have an existing website built by a third party agency, can you help manage this for me?

Yes. We would normally recommend a health check first before we take over management. This ensures we can reliably serve your business going forward without any mishaps – we do try our best!

What are top-level domains (gTLDs)

An internet address (domain) also referred to as a top-level domain (TLD) comes in a range of varying TLDs, for example:

.com – the gold standard for business and commercial endeavours
.net – ideal for technology, internet service providers, and networking companies
.org – the go-to for organisations, especially non-profits and NGOs
.info – perfect for information-rich websites like blogs, news, and resources
.biz – tailored for business or commercial use, when the traditional .com isn’t available

What content should I provide?

This depends entirely on the project but for example we may require a company overview, the services you offer and any supporting logos and imagery of your business. We offer a logo development service for an additional fee so don’t worry if you are missing any of these elements.

Why choose our digital marketing agency?

Its a good question. Hopefully you do but we always recommend shopping around and finding a partner who fits the brief well. Consider price, location, experience and their body of work. Here’s some of the areas we think are important to us as a business.

Expert Guidance: whether you need our help registering a domain, a quick fix or your simply not sure where to start. We are here to guide you through the selection process, ensuring you find a solution that not only fits your business.

Competitive Pricing: we offer competitive pricing on all our services, on the sliding scale of agency pricing we feel our fees are somewhere in the middle.

Seamless Transfer Process: if you already have a project on the go but find working with your existing digital partner a challenge then we can certainly discuss a transfer process.