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Which landing pages do I need? Plan your road map to success.

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As a new business, it's essential to create landing pages catering to your specific goals and target audience.

While the most attention in search depends on your industry and competition, here are some types of landing pages which are generally valuable for new businesses:

Homepage

Your homepage is often the first point of contact for visitors. It should provide a clear overview of your business, its offerings, and a compelling call to action (CTA) directs visitors to other relevant pages.

About

The about us page helps build trust and credibility. Share your brand story, mission, team information, and any unique selling points which differentiate your business.

Blog

If you plan to publish content regularly, your blog can be a valuable landing page. It can attract organic traffic through search engines and position your business as an industry authority.

Reviews

Showcase customer testimonials and reviews on dedicated landing pages. Positive feedback builds trust and encourages potential customers to take action.

Resource Center

Offer valuable resources like eBooks, whitepapers, webinars, or guides. Use landing pages to promote and capture leads in exchange for these resources.

Product or Service Page

Create dedicated landing pages for each of your main products or services. These pages should provide detailed information, benefits, pricing (if applicable), and persuasive content to convert visitors into customers.

Contact

The contact us page should make it easy for visitors to get in touch. Include a contact form, email address, phone number, physical address (if applicable), and a map.

FAQs

Frequently Asked Questions (FAQ) pages help answer common queries and reduce customer support inquiries. Include questions relevant to your products, services, and industry.

Special Offers or Promotions

If you have special deals, discounts, or promotions, create landing pages dedicated to each offer. These can be effective in driving sales.

Newsletter Signup

Encourage visitors to subscribe to your newsletter for updates, promotions, and valuable content. A well-designed signup landing page can help grow your email list.
Fixed
Monthly
Astrum
Somerset County Cricket Club
bibic
The Griffin
BOM
Thule
Bristol Water
Titcombe
ITEC
WPBSA
Little Giant
WST
Steve Silk, CEO, Gloucestershire Cricket Foundation

The game of cricket is alien to most people so I was delighted to find Publicity Matters were not in the category .

Their expertise across all marketing platforms is impressive and especially in the sporting arena. They don’t only get it, they nail it every time!

Steve Silk, CEO

The game of cricket is alien to most people so I was delighted to find Publicity Matters were not in the category.

Their expertise across all marketing platforms is impressive and especially in the sporting arena. They don’t only get it, they nail it every time!

Paula Matthews, Group Marketing Manager, ITEC

Appointing a new agency can be a bit like dating online - sounds good but is it all spin?

The team at Publicity Matters were certainly worth hooking up with though. Rebranding the ITEC Group, it soon became clear this date was going to be a long-term marriage. Fantastic working with the team, long may it continue.

Paula Matthews, Group Marketing Manager

Appointing a new agency can be a bit like dating online - sounds good but is it all spin?

The team at Publicity Matters were certainly worth hooking up with though. Rebranding the ITEC Group, it soon became clear this date was going to be a long-term marriage. Fantastic working with the team, long may it continue.

Paula Matthews, Group Marketing Manager
Emma Sicolo, Deputy Manager, Titcombe Bespoke Jewellery

The level of service was superb, with plans, timelines and expected results communicated along the way. The work provided achieved good brand exposure in a short space of time, and the team were always looking at how to better this moving forward. I would have no hesitation working with Publicity Matters again.

Emma Sicolo, Deputy Manager

The level of service was superb, with plans, timelines and expected results communicated along the way. The work provided achieved good brand exposure in a short space of time, and the team were always looking at how to better this moving forward. I would have no hesitation working with Publicity Matters again.

Emma Sicolo, Deputy Manager
Alan Gear, UK Sports Retail KAM THULE

Publicity Matters and Thule Group have had a long-standing relationship spanning over a large number of communication areas.

Rob and his team has played a large role in the UK in the journey which broadened the Thule brand to become clearly associated with the sports and outdoor industry and to significantly broaden the product portfolio. It has been a pleasure to work with the agency to create attention and visibility for our brand and our values.

Alan Gear

Publicity Matters and Thule Group have had a long-standing relationship spanning over a large number of communication areas.

Rob and his team has played a large role in the UK in the journey which broadened the Thule brand to become clearly associated with the sports and outdoor industry and to significantly broaden the product portfolio. It has been a pleasure to work with the agency to create attention and visibility for our brand and our values.

Alan Gear

Don't forget the SEO!

Regarding search engine attention, good SEO (Search Engine Optimisation) is critical for attracting organic traffic. Focus on optimizing your content, meta tags, and page structure for relevant keywords and phrases. High-quality, informative, and engaging content is more likely to rank well in search results.

Keep in mind the success of your landing pages depends on various factors, including the competitiveness of your industry, the quality of your content, and the effectiveness of your marketing strategies. Regularly monitor your landing page performance using web analytics tools to make improvements over time.

support@publicitymatters.com

Drop over a quick email with any help or support query you might have. We always aim to reply within 24hrs.

0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.

07495 452072

If you’re pushed for time send a quick text message over.
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