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What makes a great website great?

March 7, 2024

A great website excels in several key areas. Excellence in these areas contributes to a positive user experience, encourages engagement, and meets the objectives of both the site owner and its visitors.

User Experience (UX)

A great website is intuitive and easy to navigate and also anticipates the needs of its users by providing a seamless, engaging experience is accessible to all, including those with disabilities. Interested in UX experience, find out more.

Quality Content

High-quality, relevant, and valuable content is crucial. This includes clear, concise text, high-quality images, and multimedia elements when appropriate. Content should be tailored to the target audience and updated regularly to ensure relevance.

Mobile Responsiveness

With the increasing use of smartphones for web browsing, a great website must be fully responsive. This means it automatically adjusts its layout, images, and functionalities for optimal viewing on mobile devices.


Implementing strong security measures, such as HTTPS, is non-negotiable. A great website protects user data and builds trust through transparent privacy policies and secure payment gateways if e-commerce is involved.

Clear Navigation

Users should find it easy to navigate the site and locate the information they need quickly. This includes a logical structure, a well-thought-out menu, and a search function for larger sites.

Design & Aesthetics

Visually appealing design, consistent branding, and thoughtful layout contribute significantly. The best websites use color, typography, and imagery effectively to communicate, engage, and retain visitor interest.

Speed & Performance

A great website loads quickly and performs well across all devices and browsers. Optimising images, leveraging browser caching, and minimizing code are techniques used to enhance speed.

Search Engine Optimisation (SEO)

A website must be optimised for search engines to rank well in search results. This involves using appropriate keywords, optimising meta tags, ensuring fast loading times, and maintaining a mobile-friendly design.

Interactivity & Engagement

Engaging encourage user interaction, such as contact forms, chatbots, social media integrations, and calls-to-action, contribute to a site’s effectiveness and user engagement.


A website should be consistently available and functional, with minimal downtime and broken links, ensuring users can access it when needed.

Every business is different and in each case the web requirements differ from one to the next, however putting in place the right foundations early on and sticking to a host of core web principles will benefit your online visitors but also can lead to stronger trust and credibility in the long run. Ensuring every aspect of your website looks and works correctly will increase brand perception. A level of excellence will rub off on your customer base.

We offer both ‘out the box’ ready to go WordPress websites but also tailor developments based on the business unique requirement. If you would like to discuss anything or simply need some guidance getting started, feel free to drop a message.


Director, Publicity Matters

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