What do we cover in a SEO report?

March 3, 2024

Creating a SEO (Search Engine Optimisation) report involves analysing various aspects of your website to assess its visibility and performance in search engine results.

Our SEO report helps identify areas for improvement and guides strategies to enhance your website’s search rankings. The complexity and depth of an SEO report can vary based on business’s size, the scope of its website, and its specific goals.

However, even a simple SEO report will offer a comprehensive view of your website’s current SEO performance and clear guidance for future strategies.

Summary

We will provide an overview of the report’s findings, highlighting key insights, progress made since the last report (if applicable), and areas needing attention.

Keyword Performance

Keyword performance identifies the keywords targeted, along with their current rankings in search engine results pages (SERPs), changes in ranking positions, search volume, and the relevance of each keyword to the website’s content.

Traffic Analysis

Traffic analysis details the your website’s traffic, including total visits, unique visitors, bounce rate, average session duration, and traffic sources (organic, direct, referral, social, etc.). Tools like Google Analytics can provide this information.

Website Health

We Assess the technical health of your website, including page load times, mobile-friendliness, HTTPS security, crawl errors, broken links, and any issues that might affect the user experience or search engine indexing.

Backlink Profile

Backlinks profiling helps you understand the quantity and quality of external sites linking back to your website. Include the total number of backlinks, the number of referring domains, the authority of these domains, and any toxic or harmful links that need to be disavowed.

Content Analysis

We review the quality and relevance of the website’s content. This includes assessing whether the content meets the needs of its target audience, its freshness, the use of keywords, and the presence of any duplicate content issues.

Competitor Analysis

Competitor analysis offers information on key competitors’ SEO strategies, including their rankings for similar keywords, their backlink profiles, and any insights that can be gleaned from their SEO practices.

On-Page SEO Elements

On-page examine the optimisation of on-page elements, this is includes title tags, meta descriptions, header tags, and image alt texts, ensuring they are properly utilised and optimised for targeted keywords.

Recommendations

Based on the analysis, we will provide actionable recommendations for improving the website’s SEO. This could include strategies for keyword optimisation, content creation, link building, technical fixes, and enhancing the overall user experience.

Goals & Metrics for Success

Goals often help outline specific, measurable goals for the next period and the key performance indicators (KPIs) that will be used to assess progress.

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