Select Page

What are the important elements to consider when building a website?

Start your journey with Publicity Matters.
Contact us today

Responsive Design

Websites should be fully responsive, adapting seamlessly to various devices and screen sizes, including smartphones, tablets, and desktops.

Intuitive Navigation

Clear and intuitive navigation menus help users find information easily. Consider using a clean and organised menu structure.


Users prioritise the security of their data. Implement SSL certificates for encryption, regular security audits, and protection against common cyber threats.

Visual Appeal

A visually pleasing design with modern aesthetics, high-quality images, and consistent branding creates a positive impression.

Video Content

Video is a powerful tool for conveying information. Incorporating videos, such as explainer videos or product demos, can enhance engagement.

Clear Call-to-Actions (CTAs)

Well-placed and compelling CTAs guide users toward specific actions, such as signing up for a newsletter or making a purchase.

Search Functionality

An effective search bar helps users quickly find specific content within your website.


Ensure your website is accessible to all users, including those with disabilities, by following WCAG (Web Content Accessibility Guidelines) standards.

Reviews & Testimonials

Displaying customer reviews and testimonials builds trust and credibility.

Performance Analytics

Implement tools like Google Analytics to track website performance, user behaviour, and traffic sources for data-driven improvements.

SEO Optimisation

Implement SEO best practices to improve search engine rankings and increase organic traffic.

Multi-language Support

If your audience is global, consider offering content in multiple languages.

Fast Loading Times

Users expect websites to load quickly. Optimise images, use efficient coding, and leverage content delivery networks (CDNs) to enhance loading speed.

Mobile-Friendly Layout

Mobile optimisation is crucial. Mobile users should have a user-friendly experience with simplified menus, touch-friendly buttons, and well-organised content.

High-Quality Content

Engaging, informative, and well-structured content keeps users interested and encourages them to explore further.

Minimalist Design

Many modern websites embrace minimalism, focusing on clean layouts, ample white space, and straightforward typography.

Interactive Elements

Interactive features like forms, quizzes, and calculators can engage users and encourage interaction.

Social Media Integration

Integration with social media platforms allows users to share content easily and stay connected with your brand.

Content Personalisation

Personalising content based on user preferences and behaviour can enhance the user experience and increase conversions.

Chatbots and Live Chat

Providing instant support through chatbots or live chat can improve customer service and address user inquiries in real-time.

E-commerce Features

For online stores, features like product reviews, secure payment gateways, and a streamlined checkout process are essential.

Content Management System (CMS)

A user-friendly CMS like WordPress or Drupal simplifies content updates and site maintenance.

Newsletter Signup

Encourage users to subscribe to your newsletter for updates and promotions.

Contact Information

Ensure contact information is readily available for users to reach out for inquiries or support.
Somerset County Cricket Club
The Griffin
Bristol Water
Little Giant


Drop over a quick email at with any help or support query you might have. We always aim to reply within 24hrs.

0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.

07495 452072

If you’re pushed for time send a quick text message over.
Apr 16 2024

Effortless WordPress Hosting

Our comprehensive WordPress website hosting...
Dedicated Server
Apr 07 2024

Managed WordPress website hosting: whats included and how much do they cost?

Factors include the extent of management...
Coding Screen
Apr 07 2024

All about TXT Records and what they do

SPF (Sender Policy Framework) records are used...
Mar 08 2024

All about WooCommerce

WooCommerce allows users to turn their WordPress...
Mar 08 2024

Which is the best image format to use?

Theres no such thing as the best image format...
Mar 07 2024

How to attract and retain customers online in hospitality

Each business may prioritise these services...
Mar 07 2024

What makes a great website great?

A great website is intuitive and easy to...
Mar 07 2024

Several digital challenges estate agencies face when attracting new business

In today’s digital age, a significant portion of...
Google Search
Mar 03 2024

What do we cover in a SEO report?

Our SEO report helps identify areas for...
Mar 03 2024

Why does my contact form receive so much spam content

Yes, for many a website administrator or...
Sign Up

In need of support.

Max. file size: 300 MB.

Sign up to latest news and alerts.