What are the important elements to consider when building a website?

Q: How do you build a website and what systems do you work with?

We love WordPress . Let’s just get that out there. Normally with most projects we will assess and consult with you on the best framework that we think will offer you the most benefits. The next step will be to provide you with a working demonstration including placeholder information as a proof of concept. Once we are all happy with the design concept then the next step is recreating your website in functional form. Normally we look at a 4-week turnaround providing we have all the information we need.

Start your journey with Publicity Matters.

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Responsive Design

Websites should be fully responsive, adapting seamlessly to various devices and screen sizes, including smartphones, tablets, and desktops.

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Intuitive Navigation

Clear and intuitive navigation menus help users find information easily. Consider using a clean and organised menu structure.

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Security

Users prioritise the security of their data. Implement SSL certificates for encryption, regular security audits, and protection against common cyber threats.

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Visual Appeal

A visually pleasing design with modern aesthetics, high-quality images, and consistent branding creates a positive impression.

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Video Content

Video is a powerful tool for conveying information. Incorporating videos, such as explainer videos or product demos, can enhance engagement.

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Clear Call-to-Actions (CTAs)

Well-placed and compelling CTAs guide users toward specific actions, such as signing up for a newsletter or making a purchase.

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Search Functionality

An effective search bar helps users quickly find specific content within your website.

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Accessibility

Ensure your website is accessible to all users, including those with disabilities, by following WCAG (Web Content Accessibility Guidelines) standards.

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Reviews & Testimonials

Displaying customer reviews and testimonials builds trust and credibility.

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Performance Analytics

Implement tools like Google Analytics to track website performance, user behaviour, and traffic sources for data-driven improvements.

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SEO Optimisation

Implement SEO best practices to improve search engine rankings and increase organic traffic.

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Multi-language Support

If your audience is global, consider offering content in multiple languages.

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Fast Loading Times

Users expect websites to load quickly. Optimise images, use efficient coding, and leverage content delivery networks (CDNs) to enhance loading speed.

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Mobile-Friendly Layout

Mobile optimisation is crucial. Mobile users should have a user-friendly experience with simplified menus, touch-friendly buttons, and well-organised content.

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High-Quality Content

Engaging, informative, and well-structured content keeps users interested and encourages them to explore further.

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Minimalist Design

Many modern websites embrace minimalism, focusing on clean layouts, ample white space, and straightforward typography.

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Interactive Elements

Interactive features like forms, quizzes, and calculators can engage users and encourage interaction.

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Social Media Integration

Integration with social media platforms allows users to share content easily and stay connected with your brand.

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Content Personalisation

Personalising content based on user preferences and behaviour can enhance the user experience and increase conversions.

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Chatbots and Live Chat

Providing instant support through chatbots or live chat can improve customer service and address user inquiries in real-time.

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E-commerce Features

For online stores, features like product reviews, secure payment gateways, and a streamlined checkout process are essential.

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Content Management System (CMS)

A user-friendly CMS like WordPress or Drupal simplifies content updates and site maintenance.

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Newsletter Signup

Encourage users to subscribe to your newsletter for updates and promotions.

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Contact Information

Ensure contact information is readily available for users to reach out for inquiries or support.

Fixed

Monthly

ByteSize WordPress Website.

Monthly hosting from £14.95 ex. VAT

£795/fixed

Start your marketing journey with our most popular WordPress website solution. Developed for small start-up businesses, this lightweight package delivers a cost-effective professional website every time.
One single page parallax design or up to 3 unique landing pages, perfect for start-ups showing all your company information in one place.
Built using WordPress, easily keep content up to date. But if you like, we can assist with any changes should you wish.
Custom branded design to excel the look and feel or your business online.
Finally, a simply contact form will be included. Capture visitor enquiry information with our easy to use, intuitive data capture form.

Contact

ByteSize WordPress Website.

Monthly hosting from £14.95 ex. VAT

£84/monthly

Start your marketing journey with our most popular WordPress website solution. Developed for small start-up businesses, this lightweight package delivers a cost-effective professional website every time.
One single page parallax design or up to 3 unique landing pages, perfect for start-ups showing all your company information in one place.
Built using WordPress, easily keep content up to date. But if you like, we can assist with any changes should you wish.
Custom branded design to excel the look and feel or your business online.
Finally, a simply contact form will be included. Capture visitor enquiry information with our easy to use, intuitive data capture form.
12 instalments of £84.

Contact



Support

Drop over a quick email at support@publicitymatters.com with any help or support query you might have. We always aim to reply within 24hrs.

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0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.

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07495 452072

If you’re pushed for time send a quick text message over.

Are you able to help provide graphic design / stock photography and imagery?

Yes. Both services are available. We have both in-house design support but also we can source imagery should this be required.

Can I have help writing my own website content?

Yes. We love developing exciting, rich media-based engaging content.

How do you build a website and what systems do you work with?

We love WordPress. Let’s just get that out there. Normally with most projects we will assess and consult with you on the best framework that we think will offer you the most benefits. The next step will be to provide you with a working demonstration including placeholder information as a proof of concept.

Once we are all happy with the design concept then the next step is recreating your website in functional form. Normally we look at a 4-week turnaround providing we have all the information we need.

How long does it take to build a website?

This all depends on the brief or the type of website we are developing. However, as a rule of thumb we aim to turn around a project in under 4 weeks start to finish. This is providing we have received all the information needed from you before we start.

I have an existing website built by a third party agency, can you help manage this for me?

Yes. We would normally recommend a health check first before we take over management. This ensures we can reliably serve your business going forward without any mishaps – we do try our best!

What are top-level domains (gTLDs)

An internet address (domain) also referred to as a top-level domain (TLD) comes in a range of varying TLDs, for example:

.com – the gold standard for business and commercial endeavours
.net – ideal for technology, internet service providers, and networking companies
.org – the go-to for organisations, especially non-profits and NGOs
.info – perfect for information-rich websites like blogs, news, and resources
.biz – tailored for business or commercial use, when the traditional .com isn’t available

What content should I provide?

This depends entirely on the project but for example we may require a company overview, the services you offer and any supporting logos and imagery of your business. We offer a logo development service for an additional fee so don’t worry if you are missing any of these elements.

Why choose our digital marketing agency?

Its a good question. Hopefully you do but we always recommend shopping around and finding a partner who fits the brief well. Consider price, location, experience and their body of work. Here’s some of the areas we think are important to us as a business.

Expert Guidance: whether you need our help registering a domain, a quick fix or your simply not sure where to start. We are here to guide you through the selection process, ensuring you find a solution that not only fits your business.

Competitive Pricing: we offer competitive pricing on all our services, on the sliding scale of agency pricing we feel our fees are somewhere in the middle.

Seamless Transfer Process: if you already have a project on the go but find working with your existing digital partner a challenge then we can certainly discuss a transfer process.