Choosing the right domain? Which one should I go for?

What is a Top-Level Domains (TLDs)?

A top-level domain (TLD) is the highest level in the hierarchical domain name system (DNS) of the internet. It appears at the end of a web address, such as “.com,” “.org,” “.net,” or country-specific ones like “.uk” for the United Kingdom. TLDs serve to categorize and organize websites on the internet.

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Generic TLDs (gTLDs)

These are the most common and include familiar extensions like .com, .org, .net, and .info. They are versatile and can be used for various types of websites.

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New gTLDs

In recent years, many new gTLDs have been introduced, offering more specific and niche options. Examples include .blog, .app, .tech, .guru, and .store. These can be used creatively to reflect the nature of your website.

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Country Code TLDs (ccTLDs)

These are specific to particular countries or territories, such as .uk for the United Kingdom, .ca for Canada, and .jp for Japan. They are often used by businesses targeting a specific geographic audience.

.co.uk .shop .biz or .info

£24.95/annually

All .co.uk, domains registered and managed by Publicity Matters are charged at £24.95 (ex. VAT) annually. We can also quote for .shop, .com, .biz or .info domains. We take care of the DNS records for you!
Looking to transfer a domain over? We transfer over free of charge however some domains (.com’s) may incur a transferring fee of £14.95 (ex. VAT).

.com .org

£29.95/annually

All .com, domains registered and managed by Publicity Matters are charged at £29.95 (ex. VAT) annually. We take care of the DNS records for you!
Looking to transfer a domain over? We transfer over free of charge however some domains (.com’s) may incur a transferring fee of £14.95 (ex. VAT).

Consider the following factors when choosing a domain name:

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Relevance

Your domain should reflect your brand, business, or website’s purpose. It should be easy to remember and relevant to your content or offerings.

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Keywords

Including relevant keywords in your domain can help with SEO (Search Engine Optimisation) and make it more descriptive. However, don’t overstuff your domain with keywords; it should still sound natural.

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Avoid Hyphens & Numbers

Hyphens and numbers can be confusing and harder to remember. It’s best to use letters only.

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Availability

Once you’ve brainstormed domain ideas, use domain registrar websites to check if your desired domain name is available. If it’s taken, consider variations or different TLDs.

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Future

Consider your long-term goals. Will your website expand to cover more topics or services? Choosing a domain name allows for growth is a good strategy.

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Length

Shorter domain names are generally easier to remember and type. Avoid overly long domain names, as they can be cumbersome and prone to typos.

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Brandable

A brandable domain is unique and easy to pronounce. It should stand out and be memorable to your audience.

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Trademark

Ensure your chosen domain doesn’t infringe on any trademarks. You can perform a trademark search to check for potential conflicts.

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Audience

Think about your target audience and what they might expect in a domain name. If you’re targeting a specific country, a ccTLD might be appropriate. For a global audience, gTLDs like .com are commonly used.

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£39.95/monthly

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