Marketing strategies aimed at increasing hospitality revenue

Offer: early access to special events, birthday discounts, or a loyalty program with rewards for frequent visits.

Strategy: collect email addresses from your customers with their permission. Send out newsletters with special offers, event information, and updates about new menu items to keep your pub top-of-mind.

Offer: limited-time offers, such as buy-one-get-one-free drinks, discounts during less busy hours to drive off-peak traffic, or themed event promotions.

Strategy: use targeted ads on social media and Google to reach potential customers in your area. Tailor your ads to highlight what makes your pub unique and why someone should visit.

Offer: special tasting events for new menus or exclusive gatherings that influencers can share with their audience.

Strategy: partner with local influencers or food bloggers to showcase your pub. This can increase your visibility to potential customers who trust these influencers’ recommendations.

Strategy: encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and TripAdvisor. Respond professionally to both positive and negative reviews to show that you value customer feedback.

Offer: virtual happy hours, online trivia nights, or live-streamed music events can attract attention and make your pub stand out.

Strategy: promote these events through your online channels to engage with your community even when they’re not physically in your pub.

Strategy: ensure your website is up-to-date, mobile-friendly, and easy to navigate. Include your menu, hours, location, and a reservation system if applicable. SEO optimisation is crucial to ensure your pub appears in local search results.

Offer: special menus or themed events for holidays, local festivals, or sporting events can create buzz and attract groups looking for a place to celebrate.