Marketing strategies aimed at increasing hospitality revenue

February 22, 2024

The key to increasing hospitality revenue successfully through online marketing is consistency and engagement.

By regularly updating your online presence with attractive offers and engaging content, you can build a loyal customer base and attract new patrons to your pub.

Tailor your promotions to highlight what makes your pub unique, and always aim to provide value to your customers. Find out more about tailored digital marketing solutions for SMEs.

Social Media Engagement

Offer: exclusive deals for social media followers, such as discounts, happy hour specials, or a free appetiser with meal purchase.

Strategy: deliver engaging social media marketing content on platforms like Instagram, Facebook, and Twitter. Use high-quality images of your food and drinks, promote upcoming events, and share customer-generated content to create a community feel.

Email Marketing

Offer: early access to special events, birthday discounts, or a loyalty program with rewards for frequent visits.

Strategy: collect email addresses from your customers with their permission. Send out newsletters with special offers, event information, and updates about new menu items to keep your pub top-of-mind.

Online Advertising

Offer: limited-time offers, such as buy-one-get-one-free drinks, discounts during less busy hours to drive off-peak traffic, or themed event promotions.

Strategy: use targeted ads on social media and Google to reach potential customers in your area. Tailor your ads to highlight what makes your pub unique and why someone should visit.

Influencer Partnerships

Offer: special tasting events for new menus or exclusive gatherings that influencers can share with their audience.

Strategy: partner with local influencers or food bloggers to showcase your pub. This can increase your visibility to potential customers who trust these influencers’ recommendations.

Online Reviews & Reputation Management

Strategy: encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and TripAdvisor. Respond professionally to both positive and negative reviews to show that you value customer feedback.

Interactive & Immersive Experiences

Offer: virtual happy hours, online trivia nights, or live-streamed music events can attract attention and make your pub stand out.

Strategy: promote these events through your online channels to engage with your community even when they’re not physically in your pub.

Website Optimisation

Strategy: ensure your website is up-to-date, mobile-friendly, and easy to navigate. Include your menu, hours, location, and a reservation system if applicable. SEO optimisation is crucial to ensure your pub appears in local search results.

Seasonal & Thematic Promotions

Offer: special menus or themed events for holidays, local festivals, or sporting events can create buzz and attract groups looking for a place to celebrate.

Support.

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