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Marketing strategies aimed at increasing hospitality revenue

February 22, 2024

The key to increasing hospitality revenue successfully through online marketing is consistency and engagement.

By regularly updating your online presence with attractive offers and engaging content, you can build a loyal customer base and attract new patrons to your pub.

Tailor your promotions to highlight what makes your pub unique, and always aim to provide value to your customers. Find out more about tailored digital marketing solutions for SMEs.

Social Media Engagement
Offer: exclusive deals for social media followers, such as discounts, happy hour specials, or a free appetiser with meal purchase.

Strategy: deliver engaging social media marketing content on platforms like Instagram, Facebook, and Twitter. Use high-quality images of your food and drinks, promote upcoming events, and share customer-generated content to create a community feel.

Email Marketing
Offer: early access to special events, birthday discounts, or a loyalty program with rewards for frequent visits.

Strategy: collect email addresses from your customers with their permission. Send out newsletters with special offers, event information, and updates about new menu items to keep your pub top-of-mind.

Online Advertising
Offer: limited-time offers, such as buy-one-get-one-free drinks, discounts during less busy hours to drive off-peak traffic, or themed event promotions.

Strategy: use targeted ads on social media and Google to reach potential customers in your area. Tailor your ads to highlight what makes your pub unique and why someone should visit.

Influencer Partnerships
Offer: special tasting events for new menus or exclusive gatherings that influencers can share with their audience.

Strategy: partner with local influencers or food bloggers to showcase your pub. This can increase your visibility to potential customers who trust these influencers’ recommendations.

Online Reviews & Reputation Management
Strategy: encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and TripAdvisor. Respond professionally to both positive and negative reviews to show that you value customer feedback.
Interactive & Immersive Experiences
Offer: virtual happy hours, online trivia nights, or live-streamed music events can attract attention and make your pub stand out.

Strategy: promote these events through your online channels to engage with your community even when they’re not physically in your pub.

Website Optimisation
Strategy: ensure your website is up-to-date, mobile-friendly, and easy to navigate. Include your menu, hours, location, and a reservation system if applicable. SEO optimisation is crucial to ensure your pub appears in local search results.
Seasonal & Thematic Promotions
Offer: special menus or themed events for holidays, local festivals, or sporting events can create buzz and attract groups looking for a place to celebrate.

Interested in bespoke only web & graphic design services? Choose Publicity Matters.

We create visually appealing and effective designs aligning with your brand, target audience, and business goals. We offer a dedicated team, industry insights, and a collaborative process to deliver high-quality, impactful designs can set your brand apart.

Drop over a quick email with any help or support query you might have. We always aim to reply within 24hrs.

0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.

07495 452072

If you’re pushed for time send a quick text message over.