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Which landing pages do I need? Plan your road map to success.

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As a new business, it's essential to create landing pages catering to your specific goals and target audience.

While the most attention in search depends on your industry and competition, here are some types of landing pages which are generally valuable for new businesses:

Homepage

Your homepage is often the first point of contact for visitors. It should provide a clear overview of your business, its offerings, and a compelling call to action (CTA) directs visitors to other relevant pages.

About

The about us page helps build trust and credibility. Share your brand story, mission, team information, and any unique selling points which differentiate your business.

Blog

If you plan to publish content regularly, your blog can be a valuable landing page. It can attract organic traffic through search engines and position your business as an industry authority.

Reviews

Showcase customer testimonials and reviews on dedicated landing pages. Positive feedback builds trust and encourages potential customers to take action.

Resource Center

Offer valuable resources like eBooks, whitepapers, webinars, or guides. Use landing pages to promote and capture leads in exchange for these resources.

Product or Service Page

Create dedicated landing pages for each of your main products or services. These pages should provide detailed information, benefits, pricing (if applicable), and persuasive content to convert visitors into customers.

Contact

The contact us page should make it easy for visitors to get in touch. Include a contact form, email address, phone number, physical address (if applicable), and a map.

FAQs

Frequently Asked Questions (FAQ) pages help answer common queries and reduce customer support inquiries. Include questions relevant to your products, services, and industry.

Special Offers or Promotions

If you have special deals, discounts, or promotions, create landing pages dedicated to each offer. These can be effective in driving sales.

Newsletter Signup

Encourage visitors to subscribe to your newsletter for updates, promotions, and valuable content. A well-designed signup landing page can help grow your email list.
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Don't forget the SEO!

Regarding search engine attention, good SEO (Search Engine Optimisation) is critical for attracting organic traffic. Focus on optimizing your content, meta tags, and page structure for relevant keywords and phrases. High-quality, informative, and engaging content is more likely to rank well in search results.

Keep in mind the success of your landing pages depends on various factors, including the competitiveness of your industry, the quality of your content, and the effectiveness of your marketing strategies. Regularly monitor your landing page performance using web analytics tools to make improvements over time.

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