Select Page

How to rank in Google for a specific search phrase

February 3, 2024

Enhance product or service visibility by considering these steps:

Lets make no secret, one of the most common questions we get asked is how do I rank higher on Google, Bing or any other search engine. So heres what we’ve decided to do. We are sharing with you some of the common approaches you will need to factor in when climbing the search engine ladder.

Remember, SEO is an ongoing process, and results may take time. By providing valuable information, optimisation for relevant keywords, and engaging with potential customers, you increase the likelihood of your product or service appearing at the top of search rankings for queries related to a specific key phrase.

Optimise SEO In-page

Ensure all landing page contains relevant information about the key phrase or keyword. Include a clear description, specifications, and benefits.

Keyword Placement

Naturally incorporate the target keyword phrase into strategic places such as the product titles, meta description, headings, product description. This helps search engines understand the relevance of your page to the user’s query.

Create Informative Content

Be informative. Develop content on your product page or blog answering the visitors query. Provide information about where and why someone should buy a product or service, and how it stands out. This not only helps with SEO but also assists potential customers in making informed decisions.

Local SEO

If applicable, optimise your website for local searches. Include location-specific information regarding where customers can purchase a product. This is crucial if your product is available in physical stores.


If you are selling a product online, ensure its listed on popular online retailers and marketplaces. Optimise your profiles on these platforms, as they often rank high in search results.

Leverage Reviews

Encourage and showcase customer reviews and testimonials on your product page. Positive feedback can enhance trust and influence purchasing decisions.

Social Media Presence

Promote your product or service on social media platforms. Share links to your product page and engage with potential customers. Social signals can positively impact your search rankings.

Mobile Optimisation

Make sure your website is mobile-friendly, as many users may search for products on mobile devices. Google gives preference to mobile-optimised sites in search rankings.

Backlinks Strategy

Build high-quality backlinks to your product page. Collaborate with relevant influencers, bloggers, or industry websites to create a network of links boosting your page’s authority.

Monitor & Adjust

Regularly monitor your page’s performance using analytics tools. Assess how users interact with your page and make adjustments to your strategy based on the data.

Transparent pricing helping you deliver websites / marketing campaigns at prices you can afford.

A one-off fee across the board. For all WordPress website developments or supportive tasks taken on, Publicity Matters charges £49.95 per hour (ex. VAT).

Digital strategy specialists: our focus is on you and your business

We are digitally passionate: working in pixel is a way of life not just a job

Spreading the word: we are ‘Social Media’ campaign experts (Sharing is caring after all)