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Brand identity - why its important to your business.

At the heart of every memorable business is a strong brand identity.
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In today’s fiercely competitive market, standing out is not just an option... it’s a necessity.

Strong brand identity helps communicates your values, vision, and vibe to the world.

Build Trust & Credibility

A cohesive and professional brand identity builds trust with your customers, clients, and partners. It shows you take your business seriously, which in turn, makes others take your business seriously. Trust is the foundation of any strong relationship; let your brand be the cornerstone.

Create a lasting first impression

You only get one chance to make a first impression. A distinct brand identity ensures this impression is a positive and lasting one. Whether it’s your logo, your website, or your business cards, your brand’s visual elements are your chance to shine in the minds of your audience.

Stand out from the competition

In a sea of competitors, your brand identity is your life raft. It differentiates your business, highlighting what makes you unique and why customers should choose you over others. A strong brand identity goes beyond just aesthetics; it’s about telling a compelling story resonates with your audience.

Foster customer loyalty

Brand identity doesn’t just attract new customers; it turns them into lifelong advocates. When customers identify with your brand’s values and aesthetics, they’re more likely to stay loyal and recommend you to others. Loyalty is priceless in the business world, and a strong brand identity is key to earning it.

Enhance Marketing Effectiveness

Your brand identity strengthens your marketing efforts across every channel. Consistent branding increases recognition and ensures all marketing materials have a unified, cohesive look and feel. This consistency amplifies your message and drives home what your brand stands for, making your marketing more impactful.

Logo

Navigate business growth and evolution.

A well-established brand identity provides a stable foundation for your business as it grows and evolves. It offers a framework within which you can innovate and expand while staying true to your core values and mission. Let your brand be the guiding light on your journey to success.

We understand the transformative power of brand identity and specialise in crafting bespoke branding solutions reflect the essence of your business, engage your target audience, and drive growth. Our team is dedicated to creating a brand identity which is not only visually stunning but strategically aligned with your business goals.

Support

Drop over a quick email at support@publicitymatters.com with any help or support query you might have. We always aim to reply within 24hrs.

0117 317 8206

Our offices hours are Monday to Friday 9am until 5pm.

07495 452072

If you’re pushed for time send a quick text message over.
Stripe
Astrum
Somerset County Cricket Club
bibic
The Griffin
BOM
Thule
Bristol Water
Titcombe
ITEC
WPBSA
Little Giant
WST
Steve Silk, CEO, Gloucestershire Cricket Foundation

The game of cricket is alien to most people so I was delighted to find Publicity Matters were not in the category .

Their expertise across all marketing platforms is impressive and especially in the sporting arena. They don’t only get it, they nail it every time!

Steve Silk, CEO

The game of cricket is alien to most people so I was delighted to find Publicity Matters were not in the category.

Their expertise across all marketing platforms is impressive and especially in the sporting arena. They don’t only get it, they nail it every time!

Paula Matthews, Group Marketing Manager, ITEC

Appointing a new agency can be a bit like dating online - sounds good but is it all spin?

The team at Publicity Matters were certainly worth hooking up with though. Rebranding the ITEC Group, it soon became clear this date was going to be a long-term marriage. Fantastic working with the team, long may it continue.

Paula Matthews, Group Marketing Manager

Appointing a new agency can be a bit like dating online - sounds good but is it all spin?

The team at Publicity Matters were certainly worth hooking up with though. Rebranding the ITEC Group, it soon became clear this date was going to be a long-term marriage. Fantastic working with the team, long may it continue.

Paula Matthews, Group Marketing Manager
Emma Sicolo, Deputy Manager, Titcombe Bespoke Jewellery

The level of service was superb, with plans, timelines and expected results communicated along the way. The work provided achieved good brand exposure in a short space of time, and the team were always looking at how to better this moving forward. I would have no hesitation working with Publicity Matters again.

Emma Sicolo, Deputy Manager

The level of service was superb, with plans, timelines and expected results communicated along the way. The work provided achieved good brand exposure in a short space of time, and the team were always looking at how to better this moving forward. I would have no hesitation working with Publicity Matters again.

Emma Sicolo, Deputy Manager
Alan Gear, UK Sports Retail KAM THULE

Publicity Matters and Thule Group have had a long-standing relationship spanning over a large number of communication areas.

Rob and his team have played a large role in the UK in the journey which broadened the Thule brand to become clearly associated with the sports and outdoor industry and to significantly broaden the product portfolio. It has been a pleasure to work with the agency to create attention and visibility for our brand and our values.

Alan Gear

Publicity Matters and Thule Group have had a long-standing relationship spanning over a large number of communication areas.

Rob and his team have played a large role in the UK in the journey which broadened the Thule brand to become clearly associated with the sports and outdoor industry and to significantly broaden the product portfolio. It has been a pleasure to work with the agency to create attention and visibility for our brand and our values.

Alan Gear
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